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That’s a pretty long list of people, considering that the relatively small city is home to well-known sports clubs including the Dallas Cowboys’ corporate headquarters, FC Dallas and its home at Toyota Stadium, the Frisco RoughRiders’ Dr Pepper Ballpark, the Dallas Stars’ corporate headquarters, the NBA D-League team the Texas Legends at Dr Pepper Arena and the Frisco Superdrome, a velodrome cycling track. “So it made a lot of sense for us to be convenient to the people we work with.” We do a lot with the Dallas Stars,” said Toney.
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“We work with a lot of the professional athletes that will be at the Cowboys training facility. “We believe Frisco will be a long-term home for us.”Ī quick perusal of Dude Perfect’s YouTube channel explains why: Although the guys film in a lot of locations, many of their videos feature sports stars that just happen to be their neighbors. “We’re excited about where our business is going,” Toney said. The dudes starred in a television show with Viacom last year, and now have two mobile apps. The Dude Perfect brand has also been expanding. “It also helps us produce things in a controlled environment.”įor example, they no longer have to worry about fans getting too close to their work and risking injury, or capturing the raw action on their phones. “It gives us a lot more flexibility from a filming standpoint,” said Toney of the company’s new headquarters. Before the move, the team had to lease and build out warehouse space. The bigger space gives them room to shoot videos that can’t be filmed outside or in a sports arena. The seven-year-old business just moved from a 5,000-square-foot office in downtown Frisco to a 35,000-square-foot space in the same North Texas town. Though that may be true for this unique brand, Dude Perfect is experiencing growth similar to that of many other startups.
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“There’s really no blueprint for how to build a business like this,” Toney said. And through social media, they’ve developed a huge following, which is basically their own distribution network.”
“There’s the dudes themselves, and they’re becoming sports icons and role models for the next generation of competitors. “Dude Perfect is the new wave of sports marketing,” said Toney.
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Jeff Toney, the company’s business manager, describes them as “the sports heroes for the next generation, who maybe don’t relate to an athlete who’s 6-foot-9, 280 pounds and runs a four-three 40.” (He’s referring to running a 40-yard dash in 4.3 seconds, for those non-sports aficionados.)Īnd sometimes these dudes-next-door just happen to shoot videos with big brands, such as Pringles, Nerf or actor Paul Rudd promoting his movie Ant-Man. The dudes themselves - Texans Tyler Toney, Cody Jones, Garrett Hilbert, and twins Cory and Coby Cotton - are a unique blend of over-the-top enthusiasm, reliability and confounding talent. The Dude Perfect formula combines five young guys, humor and outrageous sports stunts, including everything from trick pingpong shots to shooting a basketball off a 533-foot building.
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